From May 1 to 4, THE CJ CUP Byron Nelson was held at TPC Craig Ranch in McKinney, Texas. As the only official PGA Tour event hosted by South Korea, THE CJ CUP began a new chapter in global golf history by merging with the storied Byron Nelson tournament, which boasts an 80-year legacy, starting in 2024.
This year’s tournament drew particular attention as world number one Scottie Scheffler, who made his PGA Tour debut at this very event, claimed the championship. The spotlight grew even brighter when the granddaughter of U.S. President Donald Trump attended the tournament, further highlighting K-food and K-culture as global attractions.
The Excitement of Golf at the 2025 THE CJ CUP Byron Nelson
Golf is one of the most beloved sports around the world. While it may not be fast-paced or intense, it captivates people with its demand for precise physical control and strategic thinking. Its growing popularity can also be attributed to how easily both players and spectators can enjoy it, regardless of complex rules or cultural background.
In many ways, golf shares common ground with logistics. Both require accuracy and speed, and the outcome depends heavily on thoughtful design and planning. Above all, both serve to connect people and systems seamlessly.
Since 2017, CJ Logistics has sponsored THE CJ CUP, creating a global sporting event and building a bridge that connects Korea with the world. As a 'sports and cultural platform,' the tournament represents CJ Logistics' continued commitment to becoming a global leader in logistics innovation.
THE CJ CUP Byron Nelson offered a total prize pool of approximately KRW 11 billion and featured 156 players. During the tournament, more than 180,000 spectators visited TPC Craig Ranch, setting a new attendance record for the course. CJ Logistics is committed to supporting rising talent and currently sponsors seven players, including Im Sung-jae, the first Asian to win PGA Tour Rookie of the Year. Sponsored players such as Kim Si-woo, Im Sung-jae, and An Byeong-hun all delivered impressive performances in this year’s event. Learn more about CJ Logistics Golf Sponsorship
More Than a Golf Tournament, A Global Festival Showcasing CJ Logistics
This year marked the debut of HOUSE OF CJ, offering global consumers an even richer brand experience. Spanning approximately 625 square meters (190 pyeong), the space featured a variety of engaging programs, including CJ ENM’s music content, a beauty zone by Olive Young, and immersive ScreenX video experiences. Bringing together CJ Group’s flagship brands, the space provided international visitors with a unique opportunity to experience the future of lifestyle envisioned by CJ.
CJ Logistics America invited local clients to the event, strengthening its presence as a global logistics innovator and offering a memorable customer experience. One of the highlights was the Pro-Am event, where professional golfers teamed up with amateurs. This special event offered not only a chance for networking but also an immersive introduction to the appeal of golf. Through these programs, CJ Logistics reinforced relationships with clients and effectively delivered its trusted brand value through firsthand experiences.
CJ Logistics, Continuing Its Global Pursuit
Growing in prominence year after year, THE CJ CUP Byron Nelson has evolved beyond a sports event. It now serves as a platform for showcasing K-food, K-culture, and K-sports to a global audience, while also playing a vital role as a strategic bridge in CJ Logistics’ efforts to expand into key global markets.
