Fulfillment is evolving. It is no longer limited to simple services such as warehouse operations and storage. Today, it extends to providing optimized designs for each product and delivering advanced solutions that encompass every logistics process customers require. Behind this evolution are changes in distribution structures driven by the growth of the e-commerce industry, along with the introduction of technologies such as artificial intelligence (AI) and robotics. In response to the rapidly changing market environment, CJ Logistics has launched 'THE FULFILL', a new brand offering highly advanced, customized fulfillment services based on innovative logistics technologies.
Customized 'Fulfillment' for Every Business That Needs Logistics
Logistics processes involve multiple stages, including ordering, transportation, storage, and delivery. Each step is substantial enough that some fulfillment companies and delivery providers treat them as separate lines of business. However, CJ Logistics views the entire process as an interconnected, integrated logistics service, offering optimized solutions at every stage to meet a wide range of customer needs.
This differentiated service, built from a distinct perspective, is made possible by CJ Logistics' leading technology, the largest logistics infrastructure, and an extensive network. The company operates more than 520 logistics centers domestically and internationally, covering an area 1,400 times the size of Yeouido, and delivers unparalleled B2B integrated logistics services to over 2,000 clients.
In addition, CJ Logistics has provided optimal logistics services across all business models, including B2C logistics for e-commerce platforms and sellers, as well as B2B2C integrated services for manufacturers' direct sales. Based on this comprehensive logistics capability that covers every type of business, CJ Logistics has now launched THE FULFILL, an evolved form of fulfillment service.
CJ Logistics' customized logistics service THE FULFILL begins with consulting. Rather than simply providing space, technology, and solutions, CJ Logistics offers personalized logistics services through consulting across design, management, and operations. In addition, by applying an integrated IT system that manages everything from inbound receipt and storage to inventory control, outbound shipping, and returns, the company enables customers to focus more on their business without worrying about logistics.
Customers can also enhance their business competitiveness by linking differentiated services such as extended order cut-off times and guaranteed delivery times, which improve consumer convenience, leading to increased sales, greater operational efficiency, and higher productivity. In particular, by combining THE FULFILL with CJ Logistics' O-NE, a daily delivery service operating seven days a week, manufacturers and sellers can strengthen their logistics capabilities independently of major platforms, contributing to the development of a healthier, more collaborative business ecosystem.
'THE FULFILL', A Fulfillment Brand Built on the Value of Customer Growth
THE FULFILL is CJ Logistics’ customer-centered fulfillment solution designed to support the growth of both corporate and individual customers. Built on exceptional expertise and a full-service lineup, this service reflects the philosophy of meeting diverse customer needs and solving every logistics challenge.
The brand name THE FULFILL was created by combining "Fulfill," which means to satisfy customer needs, with "The," the definite article symbolizing uniqueness. It reflects CJ Logistics' philosophy of going beyond providing logistics services to becoming a true partner that drives the growth and success of its customers' businesses.
The logo embodies the brand's core value of delivering customized services for each customer. It features a 75-degree diagonal line forming the letter 'F', created by combining a 30-degree angle representing CJ Logistics' logistics expertise and a 45-degree angle symbolizing customer-centric values found in 'O-NE' and 'the unban'. This design represents the brand’s commitment to providing perfectly tailored services, growing rapidly alongside customers, and further evolving with enhanced logistics expertise to meet customer needs.
CJ Logistics’ differentiated fulfillment service brand THE FULFILL delivers perfectly optimized fulfillment solutions tailored to every customer and every product. CJ Logistics officially introduced THE FULFILL at the 15th KOREA MAT (International Logistics Industry Exhibition), held at KINTEX in Ilsan from April 22 to 25, 2025. During the event, the company provided a detailed explanation of why optimized fulfillment solutions are essential for different industries such as food, fashion, beauty, and pharmaceuticals, and how these solutions have been effectively applied.
CJ Logistics introduced cases where fulfillment services, covering storage, inventory management, picking, and shipping, have been streamlined using innovative technologies. The company also unveiled automation systems applied in logistics centers, including AutoStore, picking AGVs, transport AMRs, and 3D sorters. Through these showcases, CJ Logistics presented the THE FULFILL brand to customers and shared its vision of becoming a trusted partner in supporting their business growth and success.
A New Beginning, Growing Together with Customers
In a rapidly changing market environment, CJ Logistics goes beyond simply responding to changes by deeply understanding market trends and delivering precise solutions tailored to customer needs, growing together with them.
With top logistics experts, advanced technologies, and a complete lineup of integrated services that cover every stage of logistics, THE FULFILL, the one and only fulfillment solution for everyone, is dedicated to helping customers solve their logistics challenges. We look forward to your continued interest and support for THE FULFILL.
