CJ Logistics

Trends in the e-commerce market are shifting rapidly. Short-form content that is concise yet highly engaging has become the mainstream, and the combination of short videos and shopping, often called "short-pping," is now driving the next wave of e-commerce. As the landscape continues to change at a fast pace, e-commerce businesses seeking global expansion need innovative strategies. It is no longer enough to simply join a sales platform. Today, a comprehensive solution that covers content creation, marketing, logistics, and payment is essential.

On June 17, CJ Logistics hosted the "K-Brand TikTok Shop Expansion Roadmap Seminar," inviting over 170 brands and sellers. At the event, the company unveiled a comprehensive overseas e-commerce solution tailored for the era of content-driven commerce. The "CBE One-Stop Package," introduced in collaboration with TikTok, witU, and Payoneer, is expected to become a powerful catalyst for K-sellers aiming to succeed globally.

What is the CBE One-Stop Package?

The CBE (Cross-Border E-commerce) One-Stop Package is a total commerce solution that integrates every step needed for global expansion. It covers platform onboarding, content planning, marketing, payment, and logistics in a single streamlined process. Designed to lower the barrier to entry, it simplifies the structure so even sellers with limited global experience can begin easily and operate more efficiently. CJ Logistics provides four key services to sellers.

•    Platform onboarding : Support for entering global channels such as TikTok Shop
•    Content and marketing : Short-form content planning and connections with local creators
•    Payment and settlement : Global account management through Payoneer
•    Full logistics process : End-to-end support from domestic fulfillment to last-mile delivery in SEA and Japan

The CBE One-Stop Package was developed to help sellers overcome export hurdles and build a foundation for global expansion, particularly as the domestic e-commerce market shows signs of slowing. By forming a strategic alliance of specialized companies in each field, the package offers seamless cooperation across platform entry, content marketing, customer service, payment, and logistics. This unified approach provides practical, end-to-end support for K-sellers entering global markets.

A Fast and Smart Logistics System Powered by 60 Southeast Asian Hubs 

CJ Logistics offers a comprehensive logistics service that spans the entire export process, including domestic fulfillment, air and sea forwarding, and overseas fulfillment. Services are flexibly integrated to match each seller’s specific needs. In particular, the company operates more than 60 logistics hubs across six Southeast Asian countries, including Singapore, Malaysia, and Thailand. This network enables an average lead time that is five to six days faster than direct shipping from Korea. Local customers often receive their orders within one to two days, significantly faster than standard international delivery. This faster and more precise fulfillment system allows CJ Logistics to respond swiftly to logistics demand across Southeast Asia while enhancing the seller’s brand competitiveness through speed.

In addition, CJ Logistics’ proprietary integrated logistics system enables real-time management of multinational order data and inventory, ensuring both operational accuracy and flexibility. With this systematic logistics operation and close collaboration with partners in marketing and payment, the complex process of entering overseas e-commerce markets becomes much simpler. Sellers benefit from higher customer satisfaction, increased repeat purchases, and improved marketing efficiency. CJ Logistics continues to make dedicated efforts across various areas to grow alongside K-sellers, backed by its strong global network.
 

Key Strategic Partners Gathered to Support Global Expansion 

A wide range of core partners essential for e-commerce success participated in the seminar, sharing strategies and insights to support sellers aiming for global growth. TikTok presented its global growth strategy for TikTok Shop, highlighting that the number of brand onboardings grew from 700,000 in 2023 to 1.1 million last year, marking a growth rate of over 60 percent. As TikTok Shop emerges as a powerful tool to connect directly with overseas consumers, more Korean brands are expected to actively expand into global markets using the platform.
 

witU introduced marketing strategies and short-form content targeting Southeast Asian consumers. The company presented effective approaches for boosting sales by planning content tailored to specific product categories and customer segments, and by producing ads in collaboration with local creators. Payoneer shared its expertise in managing global settlement accounts, enabling sellers to receive international payments from TikTok Shop more efficiently and securely. After the seminar, a separate 1:1 consulting booth was made available, offering sellers personalized consultations and practical guidance tailored to each brand’s needs.
 

What Role Does CJ Logistics Play in the Era of Short-Form Commerce?

In today’s rapidly evolving global market, having a great product alone is no longer enough for K-brands to stay competitive. Sustainable growth requires support across all fronts, including content planning, localization strategies, and logistics capabilities. CJ Logistics has established a comprehensive support system that helps Korean sellers quickly enter and succeed on global platforms like TikTok. From logistics to marketing and payment solutions, the company provides full-scale assistance. For K-sellers with limited experience in overseas e-commerce operations and in urgent need of new sales channels, CJ Logistics serves as a reliable and strategic partner. In the era of global commerce, you are no longer alone. With CJ Logistics, your short-form expansion into global markets becomes a one-stop journey.
Contact CJ Logistics for inquiries about the CBE business


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