The population of people who live with companion animals has topped the 15 million mark in Korea. According to the CJ Logistics trend report, Daily Life Report 2020-21, prolonged stay at home in the aftermath of COVID-19 has led to the growing interest in animals. Today, we will look over the life of animal lovers as observed by CJ Logistics big data.
01
Affection for companion animals has broadened the pet care industry
The pet-loving population has not just increased solely in Korea. As the time spent indoors has increased, more and more people across the world have begun welcoming animals into their homes. There is even a new name coined for these animals, pandemic puppies. The more people care for their pets, the faster the growth of the pet care industry becomes. This increase will only accelerate further as many products and services are launched one after another, not just for food, but also for health, fashion, leisure, and even insurance.
02
"Home with a pet" at a glance as seen through CJ Logistics big data
Bottom-left : Growth in volume of sniff balls and nose balls
The graph (from left to right)
- Animal snacks and food Up 44%
- Nutritional supplements for animals Up 38%
- Animal toys Up 36%
The growth in the pet care industry is evident in the volume of delivery shown in CJ Logistics big data. This has allowed us to see how much animal loving families care for their pets. The Daily Life Report 2020-21 even showed an interesting fact in that the increase in the volume of clothing purchased for animals was higher than that for people. This is backed by figures that show how the amount of clothes people bought for themselves rose by 19%, while the amount of clothes they bought for pets rose by 26%.
Similarly, the number of animal toys they bought grew by 36% compared to the previous year, while snacks and food went up by 44%, and nutritional supplements by 38%. Of all the animal toys purchased, nose walks and sniff balls caught our eye for having increased by whopping 74%. The number of branded products donated to animal shelters also escalated dramatically by 87% compared to the previous year, showing that the love for animals has matured into a social effort to protect animal rights.
03
CJ Logistics is delivering happiness for pets that are right next to humans
For the happiness of companion animals, CJ Logistics launched Happiness Delivery. Together with the number one animal shopping mall, 'Pet Friends', the company introduced an e-fulfilment service that handles the entire eCommerce logistics process.
Products ordered on 'Pet Friends' are shipped on the same day by CJ Logistics. This is made possible thanks to CJ Logistics’ integrated fulfilment facilities that combine a fulfilment center with a mega delivery hub terminal. Late orders made up until midnight, extended by eight hours from the previous set time, can still be delivered on the same day. The upgraded policy will help shoppers enjoy their shopping even well into the night.
The logistics service offered by CJ Logistics, which delivers the same love, joy, and happiness that animals offer us, will lead diverse logistics industries in step with advancements in the pet care industry so that people and animals can coexist in harmony.
Image Source : 'Pet Friends' homepage
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